Privacy Policy

Information We Collect

We collect information you provide directly to us, such as when you create an account, book an adventure, sign up for our newsletter, or contact us for support. This may include:

• Personal identification information (name, email address, phone number)
• Demographic information (age, location, preferences)
• Payment information (processed securely through third-party providers)
• Emergency contact information for adventure activities
• Health and fitness information relevant to activity participation
• Communication preferences and marketing consent

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services. Specifically, we use your information to:

• Process bookings and manage your adventure experiences
• Ensure safety during outdoor activities and emergency situations
• Communicate with you about your bookings and account
• Send you marketing communications (with your consent)
• Improve our website and services based on your feedback
• Comply with legal obligations and protect our rights

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information with:

• Certified guides and instructors for safety and activity coordination
• Payment processors to handle secure transactions
• Emergency services if required for participant safety
• Legal authorities when required by law or to protect rights and safety
• Business partners who help us provide services (under strict confidentiality agreements)

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure servers and databases with access controls
• Regular security assessments and updates
• Employee training on data protection practices
• Secure payment processing through PCI-compliant providers

Your Rights and Choices

As a user of our services, you have certain rights regarding your personal information. Under Canadian privacy laws, you have the right to:

• Access and review your personal information we hold
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal requirements)
• Opt-out of marketing communications at any time
• Withdraw consent for data processing where applicable
• File a complaint with the Privacy Commissioner of Canada

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site usage. These technologies help us:

• Remember your preferences and settings
• Analyze website performance and user behavior
• Provide personalized content and recommendations
• Enable social media features and integrations

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some features of our website.

Third-Party Links

Our website may contain links to third-party websites, including social media platforms and partner services. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

Children's Privacy

Our services are designed for participants aged 16 and older. For participants under 18, we require parental or guardian consent. We do not knowingly collect personal information from children under 16 without proper parental consent. If you believe we have collected information from a child under 16, please contact us immediately.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Generally, we retain:

• Account information for the duration of your active account
• Booking and payment records for 7 years (as required by law)
• Marketing consent records until withdrawn
• Safety and emergency information for 10 years after activity participation

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new policy on our website and updating the "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: